Bellisima!

Day 241: Of the several Hoyas in my collection, Hoya bella is by far the most reliable. In fact, the others bloom rarely, if at all. My other favourite is one I grow exclusively for its foliage which resembles that of Rosary Vine, so I don't mind that it doesn't flower. Bella can get rather sprangly if not kept in check. Pinching will stimulate new branches to form along the main stems. It does not form spurs as many other plants in the genus do, so you can prune radically without interfering with its ability to blossom. The flowers are borne in clusters like the one shown in the photo and appear both at the tips of the branches and at the nodes. I keep mine cut back, and usually have cuttings to share.